Privacy policy.

Last updated: 25 September 2026

At Hell’s Ink, we respect your privacy and are committed to protecting your personal information.

WHAT INFORMATION WE COLLECT

When you contact us, make an appointment or complete a consultation form at our studio, we may collect:

  • Your name

  • Email address

  • Telephone number

  • Home address

  • Date of birth

  • Details about your tattoo

  • Any reference images or information you choose to provide

As part of your tattoo consultation, we may also ask for health information that is relevant to the tattooing process and healing of your tattoo. This may include information about medical conditions, allergies, medication, blood pressure, diabetes, pregnancy and other relevant health information that you choose to provide.

We may also collect anonymous website usage data through cookies and analytics.

HOW WE USE YOUR INFORMATION

We use your information to:

  • Respond to your enquiries

  • Arrange consultations and appointments

  • Contact you about your booking

  • Carry out your tattoo safely and appropriately

  • Provide appropriate aftercare information

  • Improve our website and services

  • Meet our legal obligations where applicable

We will only use your information for the purposes it was collected and will never sell your personal data.

HOW WE STORE YOUR INFORMATION

We take reasonable steps to keep your information secure and only retain it for as long as necessary to provide our services or meet our legal obligations.

Information provided during your consultation is recorded electronically and sent to Hell’s Ink by email for the purpose of maintaining your customer records.

We take appropriate steps to protect your personal information from unauthorised access, loss or misuse.

SHARING YOUR INFORMATION

We do not sell or share your personal information with third parties unless:

  • It is necessary to provide our services.

  • It is processed by a service provider acting on our behalf.

  • We are required to do so by law.

HEALTH INFORMATION

Some of the information collected during your tattoo consultation relates to your health and is considered special category data under UK data protection law.

We only collect health information that is relevant to assessing whether it is appropriate to carry out your tattoo and to providing appropriate aftercare.

Where required, we will obtain your explicit consent to collect and use this information. You can withdraw your consent where processing is based on consent, although this will not affect processing that has already taken place.

COOKIES

Our website may use cookies to improve your browsing experience and help us understand how visitors use our site. You can control or disable cookies through your browser settings.

YOUR RIGHTS

Under UK data protection law, you have the right to:

  • Request a copy of the personal information we hold about you.

  • Ask us to correct inaccurate information.

  • Request that we delete your personal information where appropriate.

  • Object to certain types of processing where applicable.

  • Request that we restrict how we use your information in certain circumstances.

  • Withdraw your consent where processing is based on consent.

To exercise any of these rights, please contact us via our contact page.

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the contact details provided on our website.